“The scientific community, including funders across sectors of government, philanthropy, and industry, seem to focus on two versions of success: novelty or scale. They bestow awards and grants on those who show either “revolutionary” new ideas or those who purport to solve a problem for millions that can make someone rich. Anything else falls into this category of incremental and it is dismissed. Somehow harvesting the science we have already invested in to solve individual, local, or regional problems that don’t necessarily lend themselves to market rewards is not incentivized. We owe it to American communities to address longstanding and emerging goals and concerns that may not have clear market drivers and may require diverse approaches, such as challenges of clean water and sanitation; drought, flooding, and wildfires; crumbling infrastructure; preventable chronic diseases; opioid addiction—the list is long. The details of these concerns differ across communities, so solutions need to be localized.”
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